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A semantic differential scale is a survey or questionnaire rating scale that asks people to rate a product, company, brand, or any 'entity' within the frames of a multi-point rating option. These survey answering options are grammatically on opposite adjectives at each end.
- What is an example of semantic differential question?
- What is the difference between semantic differential and Likert scale?
- Why do we use semantic differential scale?
What is an example of semantic differential question?
Semantic differential questions simply ask where the respondent's position is on a scale between two bipolar adjectives, such as “Happy-Sad,” “Creamy-Chalky,” or “Bright-Dark.”
What is the difference between semantic differential and Likert scale?
A Likert scale will provide you with the participants' agreement or disagreement with the asked statements. A Semantic Differential scale will provide you with information on where your participants' view lies on a continuum between two contrasting adjectives.
Why do we use semantic differential scale?
The semantic differential scale measures the connotative meaning of things. For example, while the word “heart” is defined as the organ that pumps blood around the body, it's connotative meaning is love or heartache. The scale is used in surveys to gauge people's feelings towards a particular subject.
